The last post I wrote was about authenticity – so I am now honour bound to be authentic, honest and transparent – so here goes…

Have you ever started something and then wished you’d started it much, much sooner? I have. This post is a good example of that.

I had this great idea for creating an invaluable glossary of terms used on the Interwebz. I still think it’s a great idea. I just didn’t realise I’d end up writing a mini essay on almost every term.

But – you know what? I’m going to stick with it because it’s going to be awesome. So even if I deliver it to you as updates over the weeks, you will end up with an Interwebz dictionary that will save you a lot of time searching. And we know what happens when you hit Google – you lose track of time and productivity plummets. Or is that just me? Nah – we all do it.

Anyhoo – here is Part One of your very own A to Zed or A to Zee (depending which side of the pond you’re on) of useful terms.

You will notice that some appear more than once. In this first part, it’s Cascading Style Sheets and CSS. I’ve done that to cross reference so that you can find what you’re looking for quickly and easily.

 

ABOVE THE FOLD

The foldWhen you arrive on a website and you haven’t started to scroll down yet, you are looking at content that is ‘above the fold’. The term originates from printed newspapers that folded in half to make them easier to read.

Screen sizes differ and responsive design ensures that content will always resize – so does ‘Above the Fold’ even count anymore? Those in the know say yes, it does. The fold still exists and even though its location will change slightly between devices, the fold still exists for every single user.

Why is it so Important to Know about This?

Google did some analysis of display advertising which included a huge number of websites. The study looked at how easy it was to view an advert.

They defined viewability as 50% of the advert’s pixels being viewable on screen for just one second.

Ads just below the fold had 44% viewability but those above the fold had a whopping 73% viewability.

The moral is – put your most important content above the fold.

ARCHIVES

old books 2The collection of blog posts that have already appeared – usually sorted by date, category and/or tags.

Why are they Important?

A blog which has years of archives will appear more of an authority than one with only a few months. This is because the posts will have been well indexed by search engines and will appear higher in the ranks. This makes them the easiest to find, thus attracting the most visitors and keeping them highly rated.

They are also a useful resource. Evergreen posts may be posted again at a later date, with just a short update. This makes life a lot easier if you are going on vacation or you’re ill.

AUTORESPONDER

autoresponderThis used to simply be an email that you set up before being away from your email. It would automatically be sent out as a reply to any emails that came in while you were away.

The term Autoresponder is now also used for a sequence of email marketing messages that get sent to subscribers in the order and frequency that you choose and set up. Email subscription services such as Aweber offer Autoresponder marketing.

AWEBER

aweber square logoIs one of the biggest companies that you can turn to when you want to start sending out Newsletters to your visitors. AWeber offers paid email subscription service. They take you through the whole process, from designing your sign up form and putting it onto your blog, to creating a series of emails to send out.

You can set up an autoresponder (see above) or send out single ‘broadcasts’ for ‘one off’ announcements.

BLOG

Noun  A blog  is a particular type of website which consists of articles called ‘posts’ which are displayed with the most recent appearing first.

Verb To blog, is to post a blog post. Posting means uploading a post onto the blog.

The name ‘blog’ comes from the word ‘weblog’ which was a type of online diary, literally a log on the web.

BLOGGER

blogger blogger 3Noun Somebody who blogs by writing and then posting (uploading) articles (posts) onto a suitable platform (blog).

Noun Blogger – the popular, free blogging platform owned by Google.

BLOGROLL

A list of links to to other blogs that the blogger likes. A blogroll is usually placed in the sidebar.

BREADCRUMBS

A line of links back to each previous page that the visitor has navigated through to get to the current page.

Typical breadcrumbs look like this Home Page > Page > Sub Page

They are useful because they provide an easy way for the user to navigate back to where they started. The name ‘breadcrumbs’ comes from the Hansel and Gretel fairy story where they left a trail of breadcrumbs so that they could find their way back home.

The page links are commonly separated by a ‘greater than’ sign > or a double sign >>

CAPTCHA

captchaThe word ‘Captcha’ is an acronym for

Completely Automated Public Turing test to tell Computer and Humans Apart.

It is a test used to allow the computer to know if the user is human or an automated spam bot. CAPTCHA asks the user to type the letters and/or numbers from a distorted image.

The Turing test is named after Alan Turing (1912 – 1954). Turing was a brilliant pioneering computer scientist who was hugely instrumental in the cracking of the Enigma code at Bletchley Park. His life was the subject of the 2014 film ‘The Imitation Game’ in which he was played by Benedict Cumberbatch.

CASCADING STYLE SHEETS

See also CSS and HTML

CSS stands for Cascading Style Sheets. It is also sometimes called style.css

CSS is one of the basic technologies used to build website pages. The other is HTML (Hypertext Markup Language).

The simplest explanation is that HTML is used to create the structure of the page and CSS creates the visual layout.

Do you Need to Know CSS and HTML to have a Website or Blog?

It’s entirely possible to build your own website without knowing any code of any kind. Website builders have evolved so much that you can simply choose a template, put in your own information, hit publish and be on the Interwebz by coffee time.

css 3The top free website builders at the time of writing are SiteBuilder and websitebuilder or for free blogging, you could use Blogger, Tumblr or WordPress.com

NOTE: WordPress.com is free but you have to use their domain name. If you wish to have a professional blog or a wish to sell a product, check out the webhosts that support WordPress.org then you can use your own domain name.

Drawbacks of Free Websites or Blogs

Do be aware that these free website builders and free blog platforms do limit you to what they offer so if you wish to use one, find out all you can before committing yourself.

If you have some knowledge of either CSS or HTML, it gives you more design capabilities if you’re paying a webhost and building your own website or blog from the ground up, or if you want to make some tweaks.

CATEGORY

A collection of blog posts. The blogger assigns each post a Category which makes it easier for visitors to find what they are looking for. When the user clicks on a particular category, they will be shown a list of posts that include content relevant to that category.

CONTENT MANAGEMENT SYSTEM (CMS)

WordPress logoA system used to manage the content of a Website or Blog.

A CMS has two parts –

1. The Content Management Application (CMA)

This allows the content manager or writer (who may not know HTML or CSS) to manage the creation, editing and removal of content from a Web site without needing the expertise of a Webmaster.

2. The Content Delivery Application (CDA)

This uses and compiles that information to update the Web site.

In relation to blogging, platforms such as  Blogger, WordPress, SquareSpace, or Tumblr are Content Management Systems which allow you to easily post and manage content.

CORNERSTONE CONTENT

See also Evergreen Content and Pillar Content

content is kingCornerstone Content is the core information that you offer on your website or blog. The term refers to substantial posts that are particularly useful and helpful for your readers.

You can see a great example of this on Copyblogger’s Blog. In the right hand sidebar, there is a list of linked Categories. Each leads to a page with posts relevant to that category. So the Category names show the cornerstone content.

Why is Cornerstone Content Important?

For three main reasons –

1. It attracts new readers and should endeavour to impress them. Ideally, it should teach them something new because “how to” posts are great for sharing via social media which will attract new readers. You see where this is going…

2. Quality, high value content demonstrates your authority on a subject. This type of content is generally in-depth and fairly long.

3. Google loves quality and length and will reward you with a higher rank in relevant searches.

CONTENT LANDING PAGE

See also Landing Page

High Converting Landing PageA landing page is a page on your blog or website where a visitor lands when they arrive from somewhere else.

A landing page can be any page where you have something that you particularly want your visitors to see.

Let’s imagine that you’ve written a guest post. You would like the people who read that post to visit your site or blog but you want them to arrive on one particular page.

If it’s a page of related content, it would be a Content Landing Page. This is a page which is the hub for links to other relevant content on your site or blog.

The image above was taken from an awesome, huge infographic on how to create a high converting landing page. It is so good that I gave it a post of its own.

Landing pages for Advertising or Marketing

This is by far the most common use of landing pages. They are commonly used to encourage a visitor to sign up to your email list or to buy a product.

These types of landing page are standalone. This means that they are not connected to the rest of your site or blog via navigational links. This is to limit where your visitors can go so that they are focussed on the information you want them to see.

Marketing or Advertising Landing pages are commonly quite simple in design, don’t involve a side bar or other ‘clutter’ and have a very clear and specific ‘call to action’.

Ideally, they will sign up for your emails or buy your product.

Where do they Travel From?

Visitors can arrive from a pay per click (PPC) marketing campaign like Google Adwords, from a banner ad, from a link in an email or a link on another site or blog who may or may not be affiliated to your site or blog.

cPANEL™

cPanel™ is the most widely used, intuitive, control panel offered by web hosts. In technical terms, it is the administrative backend – or what you see and use when you’re building a website.

A hosting control panel is a computer program that allows the user to work with Unix, Linux, or Windows in a user-friendly graphical interface.

The original hosting control panel was invented by Nick Koston in 1997 and is now a registered trademark of cPanel,Inc. along with WHM™ (Web Host Manager).

Other hosting control panels include Plesk, and WordPress’ WPAdmin.

CSS

See also Cascading Style Sheets and HTML and style.css

CSS stands for Cascading Style Sheets. It is also sometimes called style.css

CSS is one of the basic technologies used to build website pages. The other is HTML (Hypertext Markup Language).

The simplest explanation is that HTML is used to create the structure of the page and CSS creates the visual layout.

Do you Need to Know CSS and HTML to have a Website or Blog?

It’s entirely possible to build your own website without knowing any code of any kind. Website builders have evolved so much that you can simply choose a template, put in your own information, hit publish and be on the Interwebz by coffee time.

css 3The top free website builders at the time of writing are SiteBuilder and websitebuilder or for free blogging, you could use Blogger, Tumblr or WordPress.com

NOTE: WordPress.com is free but you have to use their domain name. If you wish to have a professional blog or a wish to sell a product, check out the webhosts that support WordPress.org then you can use your own domain name.

Drawbacks of Free Websites or Blogs

Do be aware that these free website builders and free blog platforms do limit you to what they offer so if you wish to use one, find out all you can before committing yourself.

If you have some knowledge of either CSS or HTML, it gives you more design capabilities if you’re paying a webhost and building your own website or blog from the ground up, or if you want to make some tweaks.

DASHBOARD

The dashboard is the user interface that you see when you’re building your website or blog.

Here’s my WordPress dashboard, showing my list of pages. That reminds me…some of my SEO needs a little work        shyly face        Moving swiftly on…

WP dashboard

And here’s an image of that dashboard image, in my dashboard, as I’m creating this post…still with me? I’m glad you are – I’ve completely lost the plot!

WP dashboard in dashboard

I could keep on going and make one of those vanishing mirror type images but it’s starting to make me feel dizzy so I think that’s enough for now.

So that’s Part One. I’ll keep adding to it and send out updates via email. So if you haven’t signed up for the Newsletter – now would be a good time.

Mary Collings About Mary Collings
I've been a freelance writer for ten years. You name it - I've probably written it. I love working from home and I want to help you so that you can love it too. Hook up with me on Social Media and let's enjoy the journey together.

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